July 30, 2012
A business that began 11 years ago with custom bracelets made in the home of one Sedalia woman will close its doors on Wednesday.
You Name It Designs Boutique has been going strong since 2001, when owner Julie Olivarri, then a stay-at-home mother and businesswoman, was inspired to create custom bracelets for local moms featuring the names and birthstones of their children. Since then, her business has grown into a storefront location in the Orscheln Shopping Plaza, 2412 S. Limit Ave., and expanded into selling one-of-a-kind jewelry, accessories and gifts.
“Personal events of the last year pushed me to it,” said Olivarri, who is leaving Sedalia to move closer to family in St. Louis. “I’ve loved my store and it’s been extremely important to me. It was a very hard decision.”
Olivarri said the business had been doing well financially and she was going to miss the creative work, customers and staff that had been a part of her life for the past 11 years. She said she tested a long-distance management strategy this spring to try to keep her store open while traveling back and forth from the St. Louis area, but felt that working remotely just wasn’t working out.
“It was really hard to do something (halfway),” Olivarri said.
Shoppers at You Name It understand Olivarri’s reasons for closing, but are sad all the same. Kate Koenig, a frequent customer and former store manager, said Sedalia was losing a unique local business that helped customers find great gifts without traveling to Columbia or Kansas City.
“She really satisfied a niche in this town. I knew if I bought something there no one else would have it,” said Koenig. “Everyone wishes her the best, but we’re all selfish. We’re mad for us. It’s like a family splitting up.”
Olivarri, who has job experience in marketing, plans to search for a job in promotions or event planning and focus on her children now that her business venture has come to a end.
“I’m ready to work for someone else for a while,” she said. “I’ve had amazing staff. I did it as long as I could.”
IF YOU GO
What: You Name It Designs Boutique Store Closing Sale
When: 10 a.m. to 6 p.m. Monday through Wednesday
Where: 2412 S. Limit Ave.