Last updated: August 26. 2013 8:45PM - 188 Views

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Cliff Callis, President of Callis Integrated Marketing, contributed a chapter to the recently released book, “Secrets of Ad Agency Owners: Our Best Marketing Advice.”

The company is a Sedalia-based integrated marketing agency that serves clients in a variety of industries. More information can be found at ecallis.com.

“You determine whether or not your customers will be satisfied by understanding what they need and expect, and then doing it… or telling them why you can’t,” said Callis.

The book is available on amazon.com.

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