Celebrity hair colorist and stylist Cherry Petenbrink, of Los Angeles, guest artist for Joico hair products, spent a few days in Sedalia this week to speak at the first annual salon competition “Hair Games — Unleashed” hosted on the Missouri State Fairgrounds Monday.
The hair competition was sponsored by State Beauty Supply, while Rock N Rollers Hair Studio hosted Petenbrink, on Sunday, for a model search. While at Rock N Rollers, Petenbrink took time to talk about her work.
Petenbrink, who came from a military family, lived for a time in Aberdeen, S.D., and is familiar with small town America. She eventually married, had children and opened a 4,600 square-foot salon and spa in Georgia. But she had aspirations to become a union hair colorist and stylist in the film industry in Los Angeles.
Five years ago she and her family moved there and she began her career working with stars such as Jennifer Lawrence for the movie “The Hunger Games,” and more recently Scarlett Johansson for the upcoming “Captain America” film.
“I had started working on some movie projects so I went out there thinking that that was what I wanted to do,” she said. “I’ll get into the union and do all of that, but I found that the niche was to be an independent contractor and color consultant … since being the lead colorist on ‘The Hunger Games,’ I have been really lucky to be called to work on some other big projects.”
Petenbrink also worked with Tom Hanks and Emma Thompson for the movie “Saving Mr. Banks.”
“I also did recently Scarlett Johansson and Sebastian Stan, their color for ‘Captain America the Winter Soldier,’” she said. “I don’t necessarily have to stay on production the whole time they’re shooting, but they’ll fly me to wherever they are shooting, and I’ll just go in and touch up. So it’s nice because I can do that and I can still come here and do these events and teach. I work for Joico and I also have my own studio based in Los Angeles on Sunset (Boulevard). I kind of have the best of them all, I get to be multi-faceted.”
Petenbrink said if she had committed to working for the union she would be gone for five months at a time working on film sets and wouldn’t be able to work on other projects.
“I kind of like going home to my family,” she added. “I’m a guest artist through Joico, and then people like Michelle (Rehagen) will hire me as an independent contractor, through the company, to come and do these events.”
On Monday, Petenbrink gave a “look and learn lecture” to local salon stylists.
“What I’ll be doing is live models, that I’ll break down and talk about color technique, and color placement and then the other segment will be all about wigs,” she said. “So whether it’s for photo shoots or editorial work or film work or anything like that, it’s just to really inspire. It’s to inject everyone with a real boost of like super high motivation and inspiration — it’s not something they do every day, but it might lead them to think and start to moving towards that world of photo shoots and things like that.
“And I also be judging the contest which will be fun,” she added.
Petenbrink chose three local models, Morgan Byerly, of Cole Camp, and Tiffany Anderson and Brittany Keigh, both of Sedalia, to work with for Monday’s event. In Petenbrink’s model search she said she was looking for “specific things” she could do with the hair.
For Byerly, who formerly had long brown hair, it was quite a change to convert to red with curls.
“I cut off about a foot of my hair,” she said.
Anderson already had short hair but Petenbrink took her a step darker and added pink, blue and peacock blue highlights. For Keigh she added a darker color and a red tint. The women also modeled hand colored wigs for the presentation.
Petenbrink said she gravitates toward a vintage Hollywood style.
“What I really like to do is, I like to take what’s old and make it new,” she said. “I like to take elements of maybe old Hollywood glamour — the ’20s , the ’40s — and then maybe mix it with some really fantastic, trendy, modern colors. Going with some really bold ombre’s or something like that. Mixing a very classic look with something very trendy with color or very trendy color with a very classic cut. So nothing’s ever too literal, it’s conceptional. It can always be changed up to suit a variety of clients.”
Petenbrink said she shows techniques with greens and blues but it’s also something that stylists can take back their salons and translate instead into coppers, blondes and brunettes. The 2014 spring hair coloring trend is softer, more subtle shades, she said.
“More complementary from scalp to ends,” she added. “And I still feel like the pops of color are still popular.”
The concept of adding swashes of pinks, greens, blues and lavenders to the hair is becoming more mainstream and accepted.
“We’re seeing them in huge editorial ads now,” she said. “When a company like Louis Vuitton and Kate Spade jump on for bright colors it’s just not Juicy Couture any more.”
In Monday’s competitions eight salons competed with Hair Plus, of Lincoln, Ill., with stylist Nichole Cutshall and model Hilary Mueller taking Viewer’s Choice Award. Petenbrink awarded first place to stylists Kelcie Bentley and Tanya Morgunenko, of The Academy of Salon Professionals, in Sedalia, and model Ashley Berger, of Kansas City. Second place went to stylist BenLee Edward, also with The Academy of Salon Professionals, and his model Jennifer Miller; third place was awarded to Stephanie Stokes from Something Sassy salon, in California, Mo., and her model Schelle Stokes.