(BPT) - It seems consumers want to customize just about everything these days. Why? Because they can. Advances in online capabilities and a growing desire to make life’s experiences uniquely our own are changing the way we shop, cook and eat.
While customization has been around for some time, the accessibility of online tools has made it easier than ever to modify items to the exact specifications of a buyer’s tastes and needs. And according to a report on Mashable, psychologists have determined that people feel a sense of accomplishment for their co-design efforts and gain additional value from the certainty that the features they select will be exactly what they want.
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