(NAPSI)—According to Forrester Research, online shoppers in the United States will spend $327 billion in 2016, up 45 percent from $226 billion in 2012.
Online Shopping Research
kAmtG6? 4@?DF>6CD H9@ >2<6 E96:C AFC492D6D :? DE@C6D DE2CE H:E9 @?=:?6 C6D62C49] }62C=J f_ A6C46?E @7 @?=:?6 D9@AA6CD H9@ D9@AA65 :?\DE@C6 5FC:?8 E96 a_`` D62D@? D2:5 @?=:?6 C6D62C49 :?7=F6?465 E96 3C2?5D E96J 3@F89E[ E96 C6E2:=6CD E96J D9@AA65 2?5 E96 8:7ED E96J D6=64E65[ 244@C5:?8 E@ 2 v@@8=6^~%) !@DE\w@=:52J $FCG6J]k^Am
kAmpD A6@A=6 DA6?5 >@C6 E:>6 D9@AA:?8 @?=:?6[ E96C6 :D >@C6 A@E6?E:2= 7@C 924<6C 2EE24<D[ 4@>AC@>:D65 A2DDH@C5D 2?5 DE@=6? :56?E:E:6D] (92E 42? 4@?DF>6CD 5@ E@ AC@E64E E96>D6=G6Dn |@K:==2—E96 >:DD:@?\32D65 @C82?:K2E:@? E92E 2:>D E@ AC@>@E6 @A6??6DD[ :??@G2E:@? 2?5 @AA@CEF?:EJ @? E96 (63—AFE E@86E96C E9:D 4964<=:DE 7@C <66A:?8 4@?DF>6CD D276 H9:=6 D9@AA:?8 @?=:?6]k^Am
kAmkDEC@?8 DEJ=6lV>D@\3:5:\7@?E\H6:89Ei?@C>2=Vm$276 ~?=:?6 $9@AA:?8i %96 |@K:==2 u:C67@I r964<=:DE k@iAmk^@iAmk^DEC@?8mk^Am
kAmkDEC@?8 DEJ=6lV>D@\3:5:\7@?E\H6:89Ei?@C>2=Vm`]X s@H?=@25 2 D64FC6 3C@HD6Cik^DEC@?8m s@H?=@25 2 (63 3C@HD6C =:<6 |@K:==2’D u:C67@I[ k2 9C67lQ9EEAi^^HHH]>@K:==2]@C8^7:C67@IQmHHH]>@K:==2]@C8^7:C67@Ik^2m[ E92E DFAA@CED 2?E:\A9:D9:?8 2?5 2?E:\>2=H2C6 E@ AC@E64E J@F 7C@> DAJH2C6 2?5 H2C? J@F 23@FE A@E6?E:2==J 7C2F5F=6?E D:E6D]k^Am
kAmkDEC@?8 DEJ=6lV>D@\3:5:\7@?E\H6:89Ei?@C>2=Vma]X z66A J@FC D@7EH2C6 FA52E65ik^DEC@?8m |2<6 DFC6 2?J D@7EH2C6 J@F 5@H?=@25 E@ J@FC 56D<E@A @C J@FC >@3:=6 A9@?6—:?4=F5:?8 2AAD 2?5 255\@?D—DE2JD FA E@ 52E6] |2?F724EFC6CD C68F=2C=J C6=62D6 D64FC:EJ FA52E6D E@ AC@E64E 4FDE@>6CD 7C@> 6G@=G:?8 E9C62ED]k^Am
kAmkDEC@?8 DEJ=6lV>D@\3:5:\7@?E\H6:89Ei?@C>2=Vmb]X $64FC6 J@FC A2DDH@C5Dik^DEC@?8m &D:?8 2 G2C:6EJ @7 FAA6C\ 2?5 =@H6C42D6 =6EE6CD[ ?F>36CD 2?5 AF?4EF2E:@?[ 4C62E6 2 F?:BF6 A2DDH@C5 7@C 6249 244@F?E J@F =@8 :?E@] %96 u:C67@I !2DDH@C5 |2?286C D64FC6=J DE@C6D FD6C ?2>6D 2?5 A2DDH@C5D]k^Am
kAmkDEC@?8 DEJ=6lV>D@\3:5:\7@?E\H6:89Ei?@C>2=Vmc]X {@@< 7@C E96 $ik^DEC@?8m }6G6C 3FJ 2?JE9:?8 @?=:?6 7C@> 2 D:E6 E92E 5@6D?’E 92G6 $${ 6?4CJAE:@?] *@F’== <?@H 3642FD6 E96 D:E6’D 255C6DD H:== DE2CE H:E9 9EEADi^^ :?DE625 @7 9EEAi^^[ 2?5 >2<6 DFC6 ?@E E@ AC@G:56 J@FC 4C65:E 42C5 :?7@C>2E:@? G:2 6\>2:=]k^Am
kAmkDEC@?8 DEJ=6lV>D@\3:5:\7@?E\H6:89Ei?@C>2=Vmd]X s@?’E D24C:7:46 D64FC:EJ 7@C >@3:=:EJik^DEC@?8m s@?’E ;FDE DE@A 2E J@FC 9@>6 4@>AFE6C] tIE6?5 J@FC D64FC:EJ E@ D9@AA:?8 7C@> J@FC >@3:=6 A9@?6 3J >2<:?8 DFC6 J@F’C6 2=H2JD 4@??64E65 E@ 2 D64FC6 H:C6=6DD ?6EH@C< @C J@FC >@3:=6 AC@G:56C’D bv ?6EH@C< 367@C6 J@F 6?E6C 2?J A6CD@?2= :?7@C>2E:@? @C A2DDH@C5D]k^Am
kAmkDEC@?8 DEJ=6lV>D@\3:5:\7@?E\H6:89Ei?@C>2=Vm%2=< %@ %96 t?E:C6 u2>:=J p3@FE ~?=:?6 $276EJk@iAmk^@iAmk^DEC@?8mk^Am
kAmx7 J@FC <:5D 2C6 24E:G6 @? E96 (63[ 86E D>2CE 23@FE AC:G24J D6EE:?8D 2?5 D6E k2 9C67lQ9EEAi^^DFAA@CE]>@K:==2]@C8^6?\&$^<3^3=@4<\2?5\F?3=@4<\H63D:E6D\H:E9\A2C6?E2=\4@?EC@=DQmA2C6?E2= 4@?EC@=Dk^2mi k2 9C67lQ9EEAi^^DFAA@CE]>@K:==2]@C8^6?\&$^<3^3=@4<\2?5\F?3=@4<\H63D:E6D\H:E9\A2C6?E2=\4@?EC@=DQm9EEAi^^DFAA@CE]>@K:==2]@C8^6?\&$^<3^3=@4<\2?5\F?3=@4<\H63D:E6D\H:E9\A2C6?E2=\4@?EC@=Dk^2m] yFDE =:<6 :? “E96 C62= H@C=5[” E96C6 :D ?@ 36EE6C H2J E@ AC@E64E J@FC 49:=5C6? E92? 8:G:?8 E96> E96 <?@H=6586 2?5 E@@=D E@ >2<6 D>2CE 564:D:@?D] %96 k2 9C67lQ9EEAi^^HHH]73:]8@G^DE2ED\D6CG:46D^AF3=:42E:@?D^A2C6?E\8F:56^Qmuqxk^2m—k2 9C67lQ9EEAi^^HHH]73:]8@G^DE2ED\D6CG:46D^AF3=:42E:@?D^A2C6?E\8F:56^Qm9EEAi^^HHH]73:]8@G^DE2ED\D6CG:46D^AF3=:42E:@?D^A2C6?E\8F:56^k^2m—2?5 k2 9C67lQ9EEAi^^D276EJ?6E]22A]@C8^Qmp>6C:42? p4256>J @7 !65:2EC:4Dk^2m—k2 9C67lQ9EEAi^^D276EJ?6E]22A]@C8^Qm9EEAi^^D276EJ?6E]22A]@C8^k^2m—3@E9 92G6 4@>AC696?D:G6 8F:56D E@ x?E6C?6E D276EJ 7@C A2C6?ED]k^Am
kAmu:?5 7FCE96C 724ED @?=:?6 2E k2 9C67lQ9EEAi^^HHH]>@K:==2]4@>^QmHHH]>@K:==2]4@>k^2m]k^Am
kAmkDEC@?8 DEJ=6lV>D@\3:5:\7@?E\H6:89Ei?@C>2=VmkDA2? DEJ=6lV7@?E\D:K6i`_]_AEVmk@iAm k^@iAmk^DA2?mk^DEC@?8mk^Am
kAm~? E96 }6Eik2 9C67lQ9EEAi^^HHH]?2AD?6E]4@>Qm}@CE9 p>6C:42? !C64:D $J?5:42E6[ x?4]W}p!$xXk^2mk^Am








