(BPT) - Small businesses that adopt online marketing strategies see significant business benefits, ranging from improved campaign performance to higher return on investment (ROI), according to a recent study conducted by Forrester. However, small businesses are likely still favoring newspaper advertising and direct mail, which are time-intensive and costly.
Consumers, however, are now spending more time online than ever before: the average time spent online by U.S. residents is 32 hours per month. They spend a large portion of that online time connecting with friends and family as well as businesses.
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