(BPT) - With more than 320 million mobile phones in the country, it’s no surprise that most Americans say wireless phone access is so important that it would be the last item they would give up if money were tight. What may raise an eyebrow is what else they’re willing to cut to keep their mobile phones: cable TV, personal savings and spending on gas, according to a recent survey by Toluna, a market research firm.
“Today’s connected consumers depend on their mobile phones, but are concerned with the cost of current mobile service offers in the market,” says Roger Entner, lead analyst of Recon Analytics. “Even though they view their mobile phones as essential, they continue to look for the best value.”
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