COLE CAMP—A new shop in Cole Camp is bringing a smile to customers’ faces while wrapping their tootsies in colorful, and sometimes whimsical warmth.
Happy Feet sock shop owned by Jon and Dawnna Morris, opened July 1 and is already seeing a steady flow of smiling customers. The shop managed by Emily Smith, has one full time employee Meredith Pruitt and one part time employee, Kaci Barnes.
The Morris’ are known in town for their other businesses Cole Camp Christmas, Back in Time Toys and Prairies End Pumpkin Patch. Dawnna Morris said they decided to open a sock shop because she enjoys socks.
“I love socks and when we’d go on vacation, I would always look for a sock store,” she said. “So, we just thought it would be a good thing, it’s something different.”
She added that they hope the store will attract vacationers going to the lake.
The 1,200-square-foot store is housed in the former library building on Main Street near the intersection of Maple Street. It’s been totally remodeled with pine car siding inside. As for the inventory, the shop’s socks cover a multitude of themes.
“We try to say we have pretty much everything,” Morris said. “We have a list going of requests. We went to Atlanta for market in January, and we had a gentleman from Cool Socks, he sat with us for an hour and answered every question. He was really laid back and he helped us out a ton.”
Morris and Smith attended the market together and decided on socks that are fun and colorful but also practical. The socks are made to wear and to not shrink after washing.
“We’ve done the research on them,” Morris noted.
Smith said the shop carries professional, collegiate, men’s, women’s, children’s, infants, and with medical compression socks.
“There is every pattern that you can possibly imagine,” Smith said.
The sock list takes in silly themes for children, romantic themes, religious, patriotic, sports, boot socks, knee-high and adult themed socks. Adult socks, so named due to adult language, are for ages 18 and up and are kept in a wood cabinet. They also carry licensed brand socks such as Cheerios, Fruit Loops, Jolly Ranchers and Pop Tarts.
Pruitt and Barnes said the shop also carries socks for sandals, Crocs and Birkenstocks. For those who don’t want to paint their toenails—there are socks with feet and painted toenails.
Morris and Smith said although the shop has only been open for three days, and the response has been “incredible.”
“The teenagers absolutely love it,” Smith said. “They were having a sock-war contest on the internet, showing what they’ve gotten. Saying ‘my socks are better than your socks.’”
They are also pleased with the community support.
“The local support has been amazing,” Smith said.
“I would say 90% of the first day’s people were local,” Morris added.
“We even had two little boys who had saved up their own money to come in and buy socks,” Smith said. “They both bought a pair of sports socks that first day.”
Besides socks, the shop also sells beanie hats and Koozies. Happy Feet will host a grand opening from 10 a.m. to 5 p.m., Saturday. The event will feature a special sale during the day. Regular hours of operation for Happy Feet, 104 E. Main St., in Cole Camp, are 10 a.m. to 5 p.m., Monday through Saturday. For more information call 660-668-FEET.