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Missouri SBDC to host no-cost Customer Discovery training


The Missouri Small Business Development Center (SBDC) at State Fair Community College will host, at no cost, a four-session seminar on the practice of Customer Discovery and how it improves business’ and community organizations’ success. The sessions will be from 6 to 9 p.m. May 18, 25 and June 1, 8. Participants may attend on-ground in Fielding Center 209 on the Sedalia campus or online via a Zoom link.  Registration is required, and seating is limited. For those who choose to participate via Zoom, the link will be provided after registration.  

The four sessions are relevant to small business owners and managers, nonprofits and community organizations. Participants will learn how to develop a Business Model Canvas and a value proposition to differentiate their business or organization. A business model canvas is a strategic management tool that visualizes and assesses business ideas or concepts. A value proposition is a marketing strategy that clearly communicates the business or organization’s value to its customers.  

Participants also will discover product and service needs by determining customers’ problems and developing solutions and how to test product and service ideas for viability through customer interviews. Attendees will receive individual feedback to enhance and sharpen ideas and learn about federal grants and other funding opportunities.  

To register, participants can go to www.sfccmo.edu/thelearningforce; select Schedule of Courses link; and locate the SBDC schedule on the webpage. People also may contact Kelly Asbury, SBDC director, at kasbury1@sfccmo.edu or 660-596-7350. 


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